Podcast: After 10 years and 10,000 markets, Steve Orlando and his team are still developing innovative solutions
Fixturelite, based in Phoenix, Arizona, has been the industry’s leading supplier of micro market retail displays, equipment and design tools for 10 years. But they didn’t start out that way. Steve Orlando and Troy Geis were successful operators who discovered the micro market business early on and realized that this new solution was going to be big.
Orlando and Geis kept hearing from industry experts and micro market pioneers that micro markets should be considered unattended retail, with an emphasis on retail – not just vending on a shelf. What they did not see were display racks and fixtures reflecting that idea. So they started building their own. Fixturelite was born.
In this episode of Automatic Merchandiser’s Vending & OCS Nation – presented in partnership with Fixturelite – host Bob Tullio sits down with company co-founder Steve Orlando to talk about the Fixturelite journey, their products, some impressive company milestones (most notably, 10,000 markets delivered in 10 years), key strategic partnerships, their explosive growth, and the company’s plans to continue developing innovative solutions for micro market operators.
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