Aramark Executive Finds Green Product Marketing Seminar Insightful At CoffeeTea&Water Show in Las Vegas
Oct. 25, 2011
Barry Bleahen, an executive at Aramark Refreshment Services, found the presentation on green marketing by Wendell Simonson, director of marketing at Eco Products, very insightful during the National Automatic Merchandising Association (NAMA) CoffeeTea&Water Show in Las Vegas.
Barry Bleahen, an executive at Aramark Refreshment Services, found the presentation on green marketing by Wendell Simonson, director of marketing at Eco Products, very insightful during the National Automatic Merchandising Association (NAMA) CoffeeTea&Water Show in Las Vegas. Interviewed by Elliot Maras, editor of Automatic Merchandiser, Bleahen said sustainable products are challenging due to the complexities of government requirements and the need to effectively communicate the issue to customers.
Founded in 1936, NAMA is the association representing the $34.9 billion US convenience services industry. With nearly 1,000 member companies — including many of the world’s most...
