Procter & Gamble Co. To Pur Water Purification Products To Helen Of Troy
Dec. 7, 2011
Procter & Gamble Co. agreed to sell its Pur water purification products to Helen of Troy in a deal expected to close by year end, but is retaining the philanthropic portion of the Pur business and rebranding it with the corporate logo, marking the first time the company has put its corporate brand so prominently on packaged goods for more than a century.
Procter & Gamble Co. agreed to sell its Pur water purification products to Helen of Troy in a deal expected to close by year end, but is retaining the philanthropic portion of the Pur business and rebranding it with the corporate logo, marking the first time the company has put its corporate brand so prominently on packaged goods for more than a century, according to Advertising Age. For the full story, click here.
