Product merchandising microsite accentuates customer-first approach

The Fresh Perspectives microsite from Structural Concepts shares insights and advice on a customer-centric approach to product merchandising for micro markets, pantries and retail outlets.

Best practices, merchandising tips, how-to videos and a series of guidelines on how to build consumer engagement are offered. Effective merchandising can help operators optimize sales, the company notes, and its self-service and service displays provide effective tools.

Well-built equipment with a low total cost of ownership — encompassing startup, ongoing operation and upkeep — is an important building block to any fresh food display, notes Danielle McMiller, Structural Components’ vice president of marketing. “By going beyond the physicality of our products themselves, we want to incorporate a wide variety of other factors and tactical elements that contribute to the success of presenting and selling fresh food,” she said in a statement announcing the microsite.