First Starbucks Pickup and Amazon Go micro market opens in New York City
Source Starbucks Corp.
The first Starbucks Pickup with Amazon Go opened Nov. 18 in New York City on 59th St. between Park and Lexington Avenues. The store uses the order ahead feature in the Starbucks app and Amazon’s Just Walk Out technology for self-checkout service, alongside a modernized lounge that features individual workspaces and expanded tables with power outlets and USB ports.
The new self-checkout store offers the full Starbucks menu and a curated assortment of food and beverages in the Amazon Go market, including fresh-prepared salads, sandwiches, bakery items, and snack options.
How it works
Customers can place and pay for their order by selecting the Starbucks store address "w/ Amazon Go” as their desired location. Once the customer arrives at the location, they can find the status of their order on a digital screen in the store and then pick up their order directly from a Starbucks barista.
To enter the Amazon Go market and store’s lounge seating, customers can use the “In-Store Code” in the Amazon Shopping app, Amazon One or a credit card, and then shop the Amazon Go market like any other Amazon Go store.
Once inside, anything customers take off the shelf is automatically added to their virtual cart. Anything they put back on the shelf comes out of their virtual cart. When a customer is done shopping, they can either sit in the lounge area. After the customer leaves the Amazon Go market, their card will be charged and they can access their receipt within a few hours.
Starbucks and Amazon Go said they plan to open additional stores in 2022. The next location is reportedly planned for The New York Times building at 40th St. and Eighth Ave.
