According to Indra Nooyi, chairman and CEO of PepsiCo, Frito-Lay is “just getting started” in the premium snacks market, reports BakeryandSnacks.com. PepsiCo reported its financial results for the second quarter on July 7, stating that Frito-Lay North America division was the company’s largest contributor to PepsiCo growth at U.S. retail. Frito-Lay North America sales grew 3 percent year on year, with its product development focusing on healthy and premium lines including Simply Tostitos black bean chips and Smartfood Delight lower-fat popcorn. “We see tremendous opportunity to grow Frito-Lay on the premium side,” Nooyi said.
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