As more operators add micro markets, competition increases. As a result the operator confidence index for micro market has lowered to 4.33 out of a possible 5. This is still positive, but more conservative than in previous quarters. Three-quarters of operators are experiencing an increase in the percentage micro market revenues bring to the bottom line, averaging 49 percent. Putting micro markets in new locations is the strongest growth driver of the segment chosen by 63.6 percent of operators.
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Art Alexander
