‘Sodexo Live!’ launch signals foodservice giant’s confidence in sports, events and hospitality rebound

The Paris-based worldwide contract foodservice giant reaffirmed its confidence in the potential for rebound in world of sports, events and hospitality with the creation of the Sodexo Live brand to unify and leverage its expertise across the world in this sector.

“Sodexo Live! is the affirmation of a new ambition, as we bring together our expertise related to sports, events and hospitality under a unified global brand,” said Nathalie Bellon-Szabo, chief executive worldwide of Sodexo Live! “More than ever, I am convinced that fans and guests worldwide are looking to find common links and embrace the human bond that comes from being there live.

“With this launch, we reaffirm to our clients that we are the preferred partner to face the future with, and that we believe steadfastly in our 40,000 employees around the world to offer them world-class, creative, value-generating services,” Bellon-Szabo summed up.