Promotion In Motion rebrands to PIM Brands Inc.

Confections maker Promotion In Motion Inc. announced that it is re-branding to PIM Brands Inc. The company, known for such brands as Welch's Fruit Snacks, Original Gummi FunMix, Sour Jacks, Sun-Maid and Chocolate Raisins, is also relocating its global headquarters to a state-of-the art complex in Park Ridge, NJ.

PIM Brands joins The Promotion In Motion Family of Companies, which comprises PIM Brands LLC, its manufacturing arm; Pharma In Motion and the newly created PIM Consumer Health, which focus on VMS nutraceuticals and OTC pharmaceutical products; and PIM Brands Global, as well PIM Brands units in Canada, Hindustani, Iberica, Mexico and the UK, among other international markets.

The new name helps clarify its mission to make, market and sell "the highest-quality, great-tasting and most preferred consumer-loved brands," said president and chief executive Michael G. Rosenberg.

The confection company's new logo (pictured on One PIM Plaza sign above) features a heart next to the new PIM name that symbolizes its slogan: "We Make The Brands You Love."

PIM Brands' new global headquarters, which formerly belonged to Hertz Corp., recently underwent a nearly $25 million renovation and expansion this past year. The expansive state-of-the-art complex includes offices, R&D, tasting, sensory and pilot manufacturing labs, graphics studios and retail plan-o-gram layout rooms.

"We're excited to provide our associates and visitors with a truly world-class facility which includes both the technology and creature comforts to support a collaborative, engaging and high-performance environment," Rosenberg said.

PIM Brands has also added a new 309,000-sq.ft. distribution center on Randolph Road in Somerset, NJ, that can house nearly 46,000 loaded pallets which equates to almost 2,000 full truckloads of finished goods