With the New Year comes new changes. The Huffington Post has put together four marketing tips that will help small businesses ensure 2017 success. First, they recommend investing in SEO, or, search engine optimization, and creating a SEO strategy. Second, run experiments and test multiple concepts out for your business. Third, create content such as videos, infographics, blogs, etc that will tie into your business. Lastly, don’t use pop-ups on your website, as 2017 Google is reportedly penalizing sites that “frustrate the mobile experience.” Instead, use things like gated content.
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