8 Tips For Increasing Healthier Product Sales In A Convenience Store, Market Location
May 26, 2016
NACS recently reported on 8 tips that convenience stores can use to increase their sales of better-for-you products. The toolkit was a co-creation effort between the National Association of Convenience Stores (NACS) and Cornell University’s Food and Brand Lab. Among the tips was creating a grab-n-go healthy section at the entrance to set the tone for the location as well as offer choices within a category to spur sales.
Here are the 8 tips:
- ‘Grab’ them immediately
- Variety sells produce
- Use creative adjectives
- Remember the convenience factor
- Have multiple displays
- Let your store ‘talk’
- Direct their feet
- Remind them
Editor’s note: While this is tailored to convenience stores there are some very practical tips that would easily translate to a micro market.