Breakfast All Day Is Bringing Success To Quick Service Restaurants

From McDonald's to Taco Bell, breakfast items are a successful strategy to grow sales, according to a report from USA Today. Breakfast all day is credited for the McDonald's turnaround after two years of slipping revenues. Taco Bell didn’t even have a breakfast menu two years ago, according to the article. Now Burger King and Subway are upping their breakfast marketing.

Fast food morning and late-night meal traffic is growing, thanks to breakfast being high in protein (a current consumer trend) and convenient. Lunch and dinner traffic has been sliding in fast food as more competition lures people away from fast food for these meals.