Soft Drink Success Rests In Taste, Choice & Trust

For soft drinks to be successful, manufacturers need to address taste, choice and trust, according to BeverageDaily.com. Richard Hall, chairman, Zenith International, told the source that as taste continues to be a prerequisite, consumers are also demanding choice including different flavors, sizes and reduced calories. Consumers are also looking to trust the brands they buy, says Hall, who noted that Coca-Cola’s ‘Share a Coke’ campaign and PepsiCo’s emoji campaign are examples of how manufacturers can build trust through a connection between the product and the consumer.