Chocolate continues to be a strong seller despite the consumer trend towards healthier eating, especially in certain types of packaging, reports Convenience Store Decisions. The best sellers are traditional-sized chocolate (single bars), but consumers also buy King sized as it has a higher perceived value. Resealable, pouch style chocolates that can be shared or saved for later when a chocolate craving hits will also see growth, according to the source, as it meets both the portion control and portability trends of today’s consumer.
Editor’s note: Consumers purchasing chocolate at a convenience store are some of the same customers that purchase chocolate from vending and micro markets. The pouch style resealable bags will work especially well in a micro market.
