The majority (51%) of vending operations in the U.S. are classified as “small” businesses according to data from Automatic Merchandiser’s State of the Vending Industry report. Content marketing has so many benefits for small businesses, but the caveat, however, is that small businesses don’t have the luxury of delegating marketing tasks to a department of managers and content creators.
Small Business Trends put together six tips to help small business owners create and maintain content that can help build their brand. Create high-quality content and delivery it every few weeks; create a content schedule; diversify content by creating videos, surveys and quizzes; use social media to have conversations and highlight your brand; include your entire team; use analytics to see what your viewers like to read/watch and how they get to your content.
