New video on Bob Tullio’s b2b Perspective channel: Storytelling–Take It to the Next Level
Automatic Merchandiser and VendingMarketWatch contributing editor Bob Tullio has just released a new video on his b2b Perspective YouTube channel.
In this video, Tullio talks about relevance, a critical element of storytelling, which he believes is an important tool for sales professionals. The video is Part 2 in a three-part series on storytelling process. Part 1 of the series focused on how to captivate the listener with your story.
“Storytelling is driven by your initial conversation with the prospect. What did you learn from them? What is the issue that drives them? It is also possible that they don’t recognize their issue," Tullio said.
"You can hit them right between the eyes with it or tell them a story about another client who did things the way they did," the b2b authority added, "but now have been shown a better way – because of your solution."
