The Wise snack brand recently updated its Cheez Doodles packaging to modernize the image and its appeal to younger consumers, according to ADWEEK. The new packaging has a larger Cheez logo, creating a brand identity and better cheese images to highlight the key ingredient in the snack. There is a cheddar cheese wedge, a gold medal announcing "Made with Real Cheese" as well as a photo of the real product instead of an illustration.
Wise has also rolled out three new flavors: Cheez Doodles Extreme, an extra-spicy flavor with a touch of lemon; Cheez Doodles Queso Habanero; and Cheez Doodles Baseballs, a limited-time, white-cheddar puff co-branded with the New York Mets. The new packaging and new flavors are geared towards a younger consumer who values honesty in branding the a focus on flavor.
