Online Exclusive: USAT, Isis Partnership And Promotion Looks To Encourage Customer Loyalty And Increase Sales For Operators

In this exclusive online article, VendingMarketWatch and Automatic Merchandiser Assistant Editor, Adrienne Zimmer, speaks with Maeve Duska of USA Technologies and Jim Stapleton of Isis Mobile Wallet on the recent launch of the Fifth Purchase Free loyalty program. In its newest loyalty promotion, USA Technologies and Isis have created the Fifth Purchase Free program that allows consumers who purchase four items with their Isis mobile app from any of the participating USA Technologies machines, to receive their next purchase for free. Never seen in the vending industry before, this type of promotion makes it easy for consumers to use and operators to participate. Full article.