During the Austin, Texas, music concert, South by Southwest, a 62-foot Doritos vending machine will be the stage for a number of performing artists and consumer participation via Twitter, according to Mashables. Viewers can use the Twitter hashtag #BoldStage to add special effects to the show, choose music and update their photos onto the LED vending machine screen. Full article.
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Carbonated beverages
PepsiCo
May 30, 2007