PepsiCo Forms Extensive NFL Sponsorship

PepsiCo has signed a new deal with the National Football League for a 10 year sponsorship that involves five of the company's brands, including Pepsi, Gatorade, Frito Lay and the new additions of Tropicana and Quaker Oats, according to Ad Age.  The deal is the largest sponsorship to date and will include additional investment in advertising the brands in conjunction with NFL marks. Full article.