United States Gluten-Free Foods Market, 2020: 9 Categories Analyzed To Achieve Sales Of More Than $2 Billion In 2020, Up Nearly $400 Million From 2015

"Gluten-Free Foods in the U.S. 6th Edition", offers analysis of gluten-free foods focuses on traditionally grain-based products in the following categories: Salty Snacks, Crackers, Fresh Bread, Pasta, Cold (ready-to-eat) Cereal, Baking Mixes, Cookies, Flour, and Frozen Bread/Dough.  

As in its previous analyses of the market for gluten-free (GF) foods, the author has established two main criteria for determining whether a product falls within its market definition: whether the product could possibly contain gluten; and whether a product is clearly labeled and marketed as gluten-free. 

Growth rates in the gluten-free foods market are expected to slow significantly from the high double-digit levels experienced a decade ago to solid, but less glamorous, single digit rates in the coming years. The author projects all-channel sales of gluten-free foods in the nine categories analyzed to achieve sales of more than $2 billion in 2020, up nearly $400 million from 2015. 

Key Topics Covered: 

CHAPTER 1 EXECUTIVE SUMMARY 
Report Scope 
Research Methodology 
Definition of Gluten-Free Foods for Market Sizing 
WHAT IS GLUTEN, AND WHY AVOID IT? 
Definition of Gluten 
Medical Reasons for Gluten-Free Eating 
Other Motivations for Going Gluten-Free 
(percent of gluten-free consumers) 
MARKET TRENDS AND OPPORTUNITIES 
Market Size 
LEADING MARKETERS AND MARKETING INITIATIVES 
THE RETAIL AND FOODSERVICE MARKETPLACE 
PRODUCT TRENDS AND OPPORTUNITIES 
THE GLUTEN-FREE CONSUMER 
Consumers With Allergy and Gluten Concerns 
Gluten and other Ingredients in the Dietary Spotlight 
Gluten Intolerant Diet Watchers Highly Favor Natural and Organic Products 
Gluten Intolerance Demographics 
Urban Consumers Opt for Gluten-Free Foods 
A Third of Consumers Report Recent Use of Gluten-Free Foods 
Gluten-Free Perceived as Healthier 

CHAPTER 2 WHAT IS GLUTEN, & WHY AVOID IT? 
KEY POINTS 
Gluten Occurs Naturally in Only Three Grains 
When Eating Gluten Is Not an Option 
Gluten Related Disorders 
Celiac Disease 
Dermatitis Herpetiformis 
Gluten Ataxia 
Wheat Allergy 
Non-Celiac Gluten Sensitivity 
Weakened Intestinal Barrier May Be at Fault 
More Than Gluten May Be Involved 
Food Allergies Affect More Than 8 Million Americans 
The Food Allergen Labeling and Consumer Protection Act of 2004 
The Big 8 
Food Additive Intolerance 
Reactions to Allergens and Additives 
Allergic Reaction to Additives Relatively Small 
Severe Allergic Reactions 
Allergy Increases May Be Due to Better Reporting 
Food Intolerances 
Food Sensitivity 
Consumers Alter Habits To Deal With Allergies 
Dining Away From Home 
When Gluten-Free Is a Choice 
FDA's Regulation of Gluten-Free Claims 
Gluten-Free Terms 
Inside the Regulation 

CHAPTER 3 MARKET TRENDS & OPPORTUNITIES 
KEY POINTS 
Scope of Market 
Retail Sales in Key Categories Approach $1.6 Billion in 2015 
MARKET AND CATEGORY SALES TRENDS 
Growth of Gluten-Free Foods Remains Strong, But Is Slowing 
GLUTEN-FREE FOOD USAGE TRENDS AND CONSUMER PERSPECTIVES 
Purchase Rate of Gluten-Free Foods Shows Significant Increase 
Motivations for Use Reflect a Market in Transition 
Snack Foods Especially Popular Among Gluten-Free Consumers 
Satisfaction With Range and Quality of Gluten-Free Foods GrowsAnd So Does Dissatisfaction 
Going Above and Beyond with Labeling 
Perception of Gluten-Free as a Gimmick or a Fad Increases 
GLUTEN-FREE MARKET TRENDS AND INFLUENCES 
Celiac Prevalence Plateaus While Gluten-Free Eating Triples 
U.S. households presently watching diet) 
Free From Is a Top Criterion for Healthy Foods 
Many People Who Choose to Eat Gluten-Free Do Feel Better 
Ancient Grains Satisfy a Multitude of Consumer Demands 
Half of Consumers Say Ancient Grains Are Healthier 
Ancient Grains Are Spared the Stigma of Refined Carbs 
Weight Loss and Eating Gluten-Free 
Gluten-Free May Be Losing Some Marketing Edge 
MARKET FORECAST 
Forecasts a $2 Billion Market in 2020 

CHAPTER 4 COMPETITIVE ENVIRONMENT 
KEY POINTS 
MARKETER LANDSCAPE 
Category Leadership 
Pinnacle Foods Acquires Boulder Brands 
Permira Acquires Medora Snacks with Global Expansion in Mind 
Enjoy Life Foods Joins Mondelez International 
MARKETER SNAPSHOTS 
THE HAIN CELESTIAL GROUP 
B&G FOODS 
BLUE DIAMOND GROWERS 
BOB'S RED MILL NATURAL FOODS 
TH FOODS (CRUNCHMASTER AND HARVEST STONE) 
SNYDER'S-LANCE 
GENERAL MILLS 
Food Should Taste Good 
PAMELA'S PRODUCTS 
ANCIENT HARVEST 
ENJOY LIFE FOODS 
INVENTURE FOODS 
LUNDBERG FAMILY FARMS 
MEDORA SNACKS 
MARY'S GONE CRACKERS 
NATURE'S PATH FOODS 
PRODUCT CATEGORY SALES AND TRENDS 
Gluten-Intolerant Consumers Show Increased Use of Traditionally Grain-Based Foods 
Salty Snacks Account for Over 40% of 2015 Gluten-Free Sales 
Category Snapshot: Salty Snacks 
Category Snapshot: Crackers 
Category Snapshot: Fresh Bread 
IDDBA Trends Forecast Sees Opportunity in Ancient Grains, Gluten-Free 
Gluten-Free Consumers Still Want Better Bread Products 
Category Snapshot: Cold Cereal 
Category Snapshot: Cookies and Sweet Baked Goods 
Survey Responses, 2015 
Category Snapshot: Baking Mixes and Flour 

CHAPTER 5 THE MARKETPLACE: RETAIL AND FOODSERVICE 
KEY POINTS 
FOOD REGULATION AND BEST PRACTICES 
more closely, 2015 (percent of adults) 
food safety more closely, 2015 (percent of adults) 
FDA's Allergen and Gluten Regulations Do, and Don't, Extend to Foodservice 
Allergen Labeling 
Gluten-Free Labeling 
Food Marketing Institute Advises on In-Store Protocols 
Gluten-Free Training, Certification Programs Available for Restaurants 
Beyond Shelf Tags: Retailers Invest in Gluten-Free 
Fills Need for Fresh Bakery Items 
Bakehouse Items Make Passover Sweeter 
The Newly Gluten-Free Get Expert Guidance From Whole Foods 
Loan Program Demonstrates Support for Local Gluten-Free Producers 
Trader Joe's Invigorates Gluten-Free With Frequent Product Rollouts 
ALDI Stakes Claim to Health and Wellness Leadership 
More Gluten-Free Products in Target Revamp 
Coborn's G Free Bakery Fare Is Selling Like Hotcakes 
Merchandising Gluten-Free: Dedicate or Integrate? 
THE GLUTEN-FREE GROCERY SHOPPER 
Gluten-Free Shopping a Positive Experience for Most 
consumers) 
Gluten-Free Consumers Are Mindful Shoppers 
Store-Made, Pre-Cooked Meals Favored by Gluten Intolerant 
Watching Diet, 2016 (percent of U.S. households) 
Gluten-Intolerant Households Shop Natural Chains at Twice the Average Rate 
Gluten-Free on the Menu 
Restaurant Penetration of Gluten-Free Skyrockets to 24% 
Fast-Casual, Casual Restaurants Most Likely to Offer Gluten-Free Fare 
Midwest Shows Above-Average Gluten-Free Menu Penetration 
Menus with American Cuisine Account for 25% of Gluten-Free Items 
Nearly 25% of Gluten-Free Menu Items Are Entrées 
Nearly 40% of Gluten-Free Menu Items Include Cheese 
Chefs: Gluten-Free Cuisine Cools Somewhat as a Culinary Trend for 2016 
THE GLUTEN-FREE DINER 
Half of Consumers Use Nutritional Information at Restaurants 
One-Fifth of Gluten-Free Shoppers Are Also Gluten-Free Diners 
Zagat: Four in 10 Avid Diners Think Gluten-Free is Passé; Most Disagree 
Millennials Are Food-Flexible Diners 
Gluten-Freers Have Strong Opinions About Fast Food 
Meal Kits: Industry Disrupter? 
Love With Food Acquires Three Gluten-Free Rivals in Two Years 

CHAPTER 6 PRODUCT DEVELOPMENT AND MARKETING TRENDS 
KEY POINTS 
Clean Ingredients: Simpler, Fewer, Minimally Processed 
Quinn Snacks Takes Transparency to New Level 
Simply 7 Snacks Founded on Principle of Clean, Simple Ingredients 
One Degree Organics Advances Veganic Farming Practices 
New Gluten-Free Food Products Are Powered by Plant Protein 
Pulses Ideally Suited to Gluten-Free Snacks and Pastas 
Waves of Grain 
Desire to Eat More Whole Grains Draws Consumers to the Ancients 
Consumers Seek Out Sprouted Grains for Health, Nutrition 
SELECTED NEW GLUTEN-FREE PRODUCTS 
Lundberg Rice Chips 

CHAPTER 7 THE CONSUMER: OPINIONS, PREFERENCES, INFLUENCES, BEHAVIORS 
KEY POINTS 
Methodology 
Demographic Indicators 
GLUTEN AVOIDANCE IN FOOD INTOLERANCE AND DIETARY CONTEXT 
Consumers With Allergy and Gluten Concerns 
Gluten and other Ingredients in the Dietary Spotlight 
Gluten Intolerant Diet Watchers Highly Favor Natural and Organic Products 
Higher Education, Aging Are Factors In Diet Watching 
U.S. adults) 
Gluten Intolerance Demographics 
Urban Consumers Opt for Gluten-Free Foods 
THE GLUTEN-FREE CONSUMER 
A Third of Consumers Report Recent Use of Gluten-Free Foods 
Younger Adults With Children Are Above Average in Gluten-Free Consumption 
Gluten-Free Perceived as Healthier 
Multiple Health Reasons Motivate Core Group of Gluten-Free Food Buyers 

For more information about this report visit http://www.researchandmarkets.com/research/phw84w/glutenfree_foods