Consumers Want Short Ingredient Lists, Healthier Products

The healthy eating shift is happening, with more of consumers looking at ingredients, reports Bloomberg. Roughly 61 percent of consumers said that the shorter the list of ingredients in a product, the healthier that product is. The move is back to basic, simple ingredients. The source cites Nielsen research that indicates items USDA-certified organic are popular, but items with genetically modified organisms or artificial or synthetic ingredients are not as popular. The growth in this narrow natural food segment was nearly triple the growth found in the broader category, according to the article.