(CHICAGO) February 8, 2016 – NAMA member Kimble’s Food by Design re-launched a FitPick-branded micro market last week at a customer location serving more than 900 employees.
Kimble Carter and his team celebrated the re-opening of its year-old FitPick micro market with new better-for-you options, including a product sampling from co-sponsors, Coca-Cola, General Mills and Kraft Heinz. The micro market features a digital media screen and cashless payment technology, including a customer loyalty program from software provider, Breakroom Provisions.
“The re-launch was incredibly successful. Our customers were delighted with the new menu options and the client company continues to be very impressed as they saw most important ROI -- an enhanced workplace culture and improved health and wellness for employees,” said Kimble Carter, CEO of Kimble’s Food by Design.
“In the year since FitPick was first launched, there are already inspiring success stories including an employee who lost 126 pounds, which she told us was due in part to the better-for-you options we made available. We are thrilled to support employees’ overall wellness goals with a wide variety of both freshly-prepared and packaged options, and continue to think outside the box to deliver value. In fact, this year we introduced fruit and vegetable smoothies to the menu. Seeing our customers healthier and happier is the ultimate reward and we hope to expand our work with FitPick to even more locations,” he concluded.
NAMA staff members Roni Moore, Vice President of Marketing and Public Relations, Kelly Doherty, Senior Manager of Marketing and Communications, Sheree Edwards, Regional Legislative Director and Georgia Automatic Merchandising Council (GAMC) lobbyist, Andrew Long, were also in attendance at the event.
“This is a definitive win-win for Kimble – using FitPick to build his business and helping create a healthier workplace. It was inspiring to see FitPick brought to life on this large scale, complete with rave reviews from the customer and 900+ employees,” Moore said. “Nutrition will continue to play a major role in the workplace overall and the Kimble and his team have delivered a FitPick best practice for the industry.”
To learn more about FitPick, NAMA’s signature nutrition program, visit www.fitpick.org.
Founded in 1936, NAMA is the association representing the $25 billion U.S. vending and refreshment service industry. With more than 1250 member companies – including many of the world’s most recognized brands – NAMA provides advocacy, education and research for its membership. Visit NAMA on Facebook, Twitter and LinkedIn.
