SAN DIEGO, CA--(Marketwired - Jan 6, 2016) - Grizzly, an independent creative agency based in San Diego, today unveiled the newly designed website for Fresh Healthy Vending International, Inc., the leading franchiser of healthy-alternative vending machines and micro markets. The revamped and re-energized website, www.freshvending.com, designed and developed by Grizzly serves as a resource for potential and current franchisees, detailing product information, technology features, health facts, support, location concepts and more.
Grizzly sought to create a new website that communicates the soul and purpose of Fresh Healthy Vending in a way that is true to its company-wide mission and vision. The Grizzly team completed the project with an emphasis on ease of use and mobile-first design/development, making the site scalable for Fresh Healthy Vending employees to publish new content and generate business as the franchise and product lines continue to grow. They also featured a "foot in the door" look into the culture of the company via a homepage video so customers and potential franchisees can experience the company from an insider's perspective.
"We enjoyed working with the Fresh Healthy Vending team to define their next chapter and build a digital platform that allows them to communicate effectively and authentically," said Greg Gibson, Partner and Creative Director of Grizzly. "The company's mission and vision are compelling, and we wanted to really tell their story," he added. "Not only have they innovated in the vending industry, providing healthier alternatives to typical junk food fare, but the Fresh team starts their day with meditation and embody an internal culture that's really inspiring. We count it a privilege to participate in the telling the entire Fresh story."
Grizzly and Fresh Healthy Vending began designing and building the new site in May of 2015. The site upgrades embody the company's culture with a bright color scheme, convenient continuous scroll layout, mobile-friendly navigation and easily accessible information for potential franchisees and locations.
"We wanted the new site to represent the company in its current form, exemplifying the sustained growth that we have recently been experiencing and are still in the midst of, while also making it easier for our potential new business partners to navigate" said Fresh Healthy Vending's Chairman, Nick Yates. "In the last two and a half years, we added a notable number of new franchisees, introduced a brand new machine, launched an international master franchise opportunity and became a publicly traded entity. We want partners, customers and potential franchisees to have full visibility into the company, and will use this new website as a tool to help keep this rapid growth going."
The new website is live and available at www.freshvending.com.
