Coca Cola Bottling Co. United Interview Part 3: Telemetry Yields Good ROI, But Not All Machines Brought Online

David Sours, director of commercial leadership at Coca-Cola Bottling Co. United in Birmingham, Ala., explains telemetry delivered more than 150 percent return on investment. Interviewed by Elliot Maras, editor of Automatic Merchandiser, Sours notes that based on sales volume, some machines remained on a fixed schedule and did not switch to telemetry.