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    1. Equipment

    Sheets™ Energy Strips Invades Malls with Launch of State-of-the-Art Vending Machines

    Aug. 10, 2011
    20110809154949enprnprn13purebr 10317769

    "Taking a Sheet™" at the mall just got easier as Sheets™ Energy Strips, "the new way to do energy," co-founded by basketball star LeBron James, and top brand executives Warren Struhl, Jesse Itzler and Maverick Carter, today announced the company's first automated retail consumer experience through a manufacturing agreement with Corona, California-based AVT, Inc.

    As part of its pilot program, Sheets™ branded automated kiosks will be placed in high-profile areas across the country including malls, office buildings, stadiums and arenas in New York, New Jersey, Connecticut and Florida.

    Sheets™ automated kiosks will include 4 packs, 10 packs and Sheets™ branded hats and t-shirts.  The highly advanced, non-human retail experience educates consumers through two plasma screens embedded in the machine and allows for messaging to change daily.  

    "We are always looking for unique ways to break through the clutter of traditional marketing campaigns," said Warren Struhl, CEO of PureBrands, LLC, the owner of Sheets™ Brand Energy Strips in a prepared statement. "Sheets™ are all about convenience and simplicity. Sheets™ can fit into your wallet, pocket, or purse. Automated kiosks are the perfect way for us to increase awareness of the brand and make it easier for anyone to Take a Sheet™ on-the-go."

    In the initial phase of its program, the company has received significant interest from additional vending operators who have requested that Sheets™ be included in their machines.

    Struhl added, "The creation of these machines was a no-brainer as we believe that Sheets™ are the most vendible energy product on the market today.  The overwhelming response we've received thus far confirms that."  

    Price points will remain the same (4 count: $3; 10 count: $6; Sheets™ hat: $20; Sheets™ t-shirt: $20).

    Last month, Sheets™ announced a partnership with Budget Rent a Car of Atlanta and Wrap Media Group that will wrap rental vehicles with Sheets™ Brand Energy Strips branding.  For the first time ever, renters will be able to get a significant discount when driving a Sponsored (wrapped) Rental Vehicle. The Sponsored Rental Vehicles can be booked online until November and will bring multiple other branding opportunities such as the ability to add short codes for text messaging campaigns, QR Codes, and coupons or product samples that will be placed in the vehicles as well as at the rental facilities.  

    Sheets™ paper-thin, individually wrapped, dissolvable pocket-sized strips are placed on your tongue, begin to dissolve instantly and are easily swallowed and digested delivering hours of energy. With multiple flavors, Sheets™ won't spill or melt, have no calories, no carbohydrates, no sugar and require no water. Sheets™ uses proprietary technology that provides a breakthrough delivery system enabling consumers to get fast-acting energy -- anytime, anywhere. No bottles. No cans. Simple.

    Sheets™ Energy Strips were launched in June 2011 and are available nationwide. Supported by a marketing campaign featuring co-founder LeBron James along with partners Amar'e Stoudemire, Pitbull, Drake, Ray Rice and others, Sheets™ is quickly becoming, "the new way to do energy." As multi-platinum recording artist Drake said, "Why drink your energy when you can take a Sheet™!"