Prairie City Bakery’s new Birthday Cake Ooey Gooey Butter Cake features the company’s classic layered butter cake flavored with vanilla and white chocolate. The vendible treat is packed with colorful confetti sprinkles throughout. An on-trend flavor, BCOGB will remind consumers of happy times and celebrations. Featuring bright, eye-popping packaging, BCOGB was created to stand out on any shelf; and its amazing flavor will keep customers coming back for more. Packed in convenient 10-ct. merchandisers and boasting a long 60-day ambient shelf life, these cakes are the perfect addition to the operator’s indulgent snack lineup.