The EasyTrade program by Easy Ice empowers convenience service operators to ditch the hassles of ice machine ownership by trading up their existing ice equipment. Easy Ice will pay fair market value for used ice equipment and help convenience service companies every step of the way when transitioning their ice equipment to an Easy Ice Subscription. The subscription model ensures that convenience service operators always have the right ice equipment for their customers’ individual needs and allows them to concentrate on their core business without worrying about losses due to inevitable (and expensive) equipment issues.