Mars, Bright Tea Co. Recyclable Freshpacks

Single-serve hot drinks in the office have just got more sustainable, thanks to the new recyclable Freshpacks from Mars Drinks North America. The packaging innovation enabled the removal of an aluminum foil layer from two of the FLAVIA^® single serve Freshpacks, as well as a move from three materials to a single, fully recyclable plastic. THE BRIGHT TEA CO.™ Earl Grey and English Breakfast teas,  will be the first products in 100 percent recyclable Freshpacks, available nationwide in fall 2012. The new recyclable materials reduce the carbon footprint by 40 percent, if the Freshpack is recycled this lowers the carbon footprint even further to 44 percent overall.   Recycling of the Freshpacks is supported by the wider Mars Drinks Recycling Program (www.recycleyourfreshpacks.com), partnering with TerraCycle^®. TerraCycle^® can collect and recycle the new Freshpacks using its innovative process, resulting in plastic that can be used to make products such as office stationery and garden furniture. For more information visit www.mars.com