CTW 2024 focuses on helping office coffee service operators to innovate and thrive
The 2024 Coffee Tea & Water (CTW) event will occur on December 11-12 in New Orleans. The tradeshow and conference program is a unique gathering place for office coffee service (OCS) operators and unattended retail professionals. Produced by the National Automatic Merchandising Association (NAMA) and with significant OCS operator input, CTW promises to deliver insights and networking opportunities and to help operators stay ahead in a rapidly evolving market. As the official media partner for the event, Automatic Merchandiser and Vending MarketWatch.com will be live at the show in Booth 209.
CTW 2024 emphasizes the role of coffee and tea services in redefining the workplace experience. With employees returning to offices, albeit in hybrid formats, providing quality beverage options is an integral part of workplace culture. Operators will find strategies to integrate high quality, sustainable offerings that meet these changing demands.
This year's event is centered around innovation and adaptability. It will offer a mix of educational sessions, interactive exhibits, and unique networking experiences tailored to the needs of OCS providers. The "Connection Hub" will serve as the centerpiece of the expo floor, designed to foster collaboration and provide attendees with real-time solutions to challenges such as evolving workplace demands and supply chain efficiency.
Key highlights for OCS professionals
Learning Journeys and Education: CTW 2024 will include focused educational sessions addressing critical topics like sustainability, product innovation and customer engagement. These "Learning Journeys" aim to equip OCS operators with actionable strategies for enhancing their service offerings and meeting the shifting needs of hybrid workplaces.
The Connection Hub: Designed for interaction and engagement, the Connection Hub encourages exhibitors and attendees to move beyond traditional product showcases. OCS professionals can explore hands-on demonstrations, mini-workshops and collaborative discussions to discover solutions that align with modern office needs.
New Product Innovations: CTW has long been a venue for unveiling the latest in coffee and tea technology. For OCS operators, this is an opportunity to explore advancements in equipment, sustainable packaging, and premium beverage solutions that can elevate customer experience and boost revenue.
Networking Opportunities: The conference provides numerous avenues for attendees to build connections with peers, suppliers and industry thought leaders. These interactions are crucial for sharing insights and discovering new ways to grow OCS operations.
For more information and registration details, visit https://namactw.org.