Coffee mate issues dare to iced coffee fanatics with launch of its new iced coffee

June 24, 2024
The Coffee mate Iced Coffee Dare challenges cold coffee fans to share their love and win free merch and gifts.

Lovers of iced coffee have a chance to win $2,500 thanks to Coffee mate. The brand is looking for creative, unexpected and bold displays of love for iced coffee (with safety first, of course) — whether that's on the subway during rush hour or presenting in front of a crowd.

With its Iced Coffee Dare, Coffee mate is challenging its fans to record themselves (or have someone record them) shouting “Coffee mate has new Coffee mate Iced Coffee” in a public place to promote the ready-to-drink offerings. To enter the challenge, fans should follow @coffeemate on TikTok and post their recorded Coffee made video on TikTok using the hashtag #CoffeemateContest, now through July 8.

To enter without posting a video, Coffee mate will pay fans to order merch from their website, which carries Iced Coffee Dare-inspired items. Fans can place an order at coffeemate.com/dare and also receive a digital gift card, through June 23.

See official rules for full details at coffeemate-dare.myshopify.com/pages/rules.

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