Starbucks introduces new ready-to-drink coffee lineup including refreshed flavors
Source Starbucks
Starbucks announced it is rolling out its newest lineup of RTD beverages, with more café-inspired drinks to meet consumer preferences. Thirty years ago, Starbucks and PepsiCo helped define ready-to-drink (RTD) coffee beverages with the creation of the North American Coffee Partnership (NACP). Since then, the venture has introduced innovations inspired by fan-favorites at Starbucks cafés and developed for coffee drinkers on the go.
NACP is introducing the new non-dairy Starbucks Oatmilk Frappuccino Chilled Coffee Drink, new flavors of Starbucks Cold Brew and Starbucks Multi-serve Cold Brew. The bottled Starbucks Frappuccino Chilled Coffee Drink customers love, now featuring oatmilk, is available in two new flavors. Starbucks Caramel Waffle Cookie Oatmilk Frappuccino Chilled Coffee Drink features the creamy, delicious combination of oatmilk and caramel flavor. Starbucks Dark Chocolate Brownie Oatmilk Frappuccino Chilled Coffee Drink combines creamy oatmilk with decadent dark chocolate flavor.
Ready-to-drink Starbucks Cold Brew is now available in convenient 11 oz. cans with three new flavors inspired by fan-favorite beverages at Starbucks cafés, including: Vanilla Sweet Cream, Chocolate Cream and Salted Caramel Cream. The new drinks feature a custom blend of Starbucks beans specifically selected to brew without heat to create a deliciously smooth taste. Starbuck Cold Brew Vanilla Sweet Cream brings together cream and vanilla flavor. Starbucks Cold Brew Chocolate Cream perfectly balances cream and chocolate flavor. Starbucks Cold Brew Salted Caramel Cream combines cream and salted caramel flavor.
Starbucks Multi-serve Cold Brew is a custom blend of arabica beans that are specially selected to brew without heat, creating a smooth, perfectly balanced taste, now available in two new flavors. Starbuck Multi-serve Salted Caramel Cream Cold Brew features delicate caramel flavor, salty notes and a splash of cream, and Starbucks Multi-serve Oatmilk Brown Sugar Cold Brew brings together creamy, plant-based oatmilk with sweet brown sugar flavor. Available in 40 oz bottles.
Starbucks Tripleshot Energy drink is now available with a new look and features bold Starbucks coffee with a Triple Blend of 165mg of caffeine, B vitamins, and protein – a delicious energy option. Now available in 11 oz. cans featuring a sleek new design in three flavors, Rich Vanilla, Bold Mocha and Dark Caramel.
The Starbucks Doubleshot Energy drink Starbucks fans know and love is now available with a new look and features the rich, bold taste of Starbucks coffee alongside the perfect blend of B vitamins, guarana and ginseng. First introduced in 2008, Starbucks Doubleshot Energy drink is available in 15 oz cans with a new design and can be found in five flavors including Caramel, Coffee, Mocha, Vanilla and White Chocolate.
Consumers will also see new packaging designs for ready-to-drink Starbucks Tripleshot Energy and Starbucks Doubleshot Energy drink.