Smart Soda partners with Consolidated Services Group to expand distribution

Aug. 21, 2023
Smart Soda Holdings Inc., a wellness beverage technology brand, is partnering with Consolidated Services Group, a North American leader in bringing to market beverage brands and solutions across all segments of foodservice and office refreshment services.

Smart Soda Holdings Inc., a fast-growing wellness beverage technology brand, is partnering with Consolidated Services Group, a North American leader in bringing to market beverage brands and solutions across all segments of foodservice and office refreshment services.

“Our partnership with Consolidated Services Group allows us to immediately grow our sales and servicing network while providing Consolidated Services Group with a healthy hydration solution to offer their customers through the SmartSoda all-in-one JuLi, dispensing system,” Smart Soda CEO, Lior Shafir, said in the announcement. “The ease of incorporating JuLi into any Foodservice and Office Refreshment setting with its built-in IoT technology provides Consolidated Services Group the ability to seamlessly offer SmartSoda’s highly differentiated solutions to the market.”

The JuLi delivers 29 flavors, sparkling or still alkaline water, and offers cold brew coffee, iced tea and lemonade. Every JuLi uses recyclable bibs to deliver multiple flavors and varieties, ultimately reducing the need for cans and bottles. And, with every JuLi purchased, SmartSoda will provide clients with a set of reusable tumblers.

John Salterio, CEO of Consolidated Services Group, said in the announcement: “Delivering to our customers the most sophisticated, on-trend hydration products and dispensing system on the market is an honor and absolutely in keeping with our position as the industry’s leading beverage marketer.

“We firmly believe SmartSoda can and will outperform the competition in terms of operator ROI, unit sales, product variety, as well as client and consumer satisfaction. I could not be more excited for our team to take this great company into the market,” Salterio continued.

John Fitzgerald, vice president at Consolidated Services Group, added in the announcement, “It was an easy decision to represent the SmartSoda JuLi dispensing solution based on how easy it is for operators to implement a solution that delivers the highest quality wellness beverages in the industry.”

Smart Soda has offices in the UK and Canada and is positioned for massive expansion — both globally and locally. Smart Soda works with Fortune 500 companies, corporate offices, C-stores, micro markets and restaurants. Its products are available through large foodservice companies and distributors.

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