The National Coffee Association (NCA) will be hosting a webinar called “Single-Cup Brewing 2016: Plateau or Potential?” on Aug. 18, 2016 from 1:00-2:00pm EDT. The presenter will be Michael Edwards, Founder, Dig Insights, a market research consultancy that focuses on the food and beverage sector.
The webinar will provide a picture on this maturing single cup category. It will discuss:
- Market data and emerging trends. What preparation methods are consumers using now? Is single-cup penetration continuing to grow?
- Behavior of single cup owners. How often are they using their brewer? What are they brewing? What do they want to brew?
- Attitudes of single-cup brewer owners. What is the perception of single-serve coffee?
The webinar is free for NCA members and $119 for non-members. For more information or to register, click here.
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