NORTHFIELD, Ill. – March 25, 2015 – How can you engage customers with your beverage program, without having to add a new product or expensive equipment? With newly designed General Foods International recipe merchandising, your customers can create delicious new drinks starting with their favorite General Foods International flavor. Each recipe suggests a unique combination of General Foods International cappuccino and other coffee beverages to create a customized drink, designed to get customers’ attention and boost sales.
Your customers are increasingly demanding more variety and customization when it comes to their beverage choices. This is especially true of Millennials – consumers aged 18-34 are more likely to report that the “ability to customize beverages” is an important attribute when deciding where to purchase a beverage.[1]Some operators have already noticed this trend for hot beverages – 32% of current General Foods International operators report customers mixing cappuccino flavors together and 42% say they see customers mix cappuccino drinks with regular coffee.[2]Don’t miss an opportunity to excite your patrons by communicating featured flavors and encouraging drink personalization!
FREE General Foods International recipe merchandising is an easy way to bring this element of customization to your customers. Plus, since 51% of consumers report that they learn about LTOs by looking for signs or displays, your customers will be on the lookout for new and exciting options.[3]With six varieties available promoting combinations like “Snickerdoodle” and “Pumpkin Creme Pie,” these wobblers will infuse your beverage offerings with fun flavor!
It’s time to take advantage of the resources of the General Foods International brand – an industry leader for 40 years. Along with the new recipe merchandising, FREE merchandising kits for flavors such as White Chocolate Caramel featuring Kraft Caramels and S’mores featuring Jet Puffed Marshmallows are available. Visit kraftfoodservice.com/GFI today to learn more and order your FREE merchandising.
ABOUT KRAFT FOODS GROUP
Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America’s largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion. The company’s iconic brands include Kraft, Capri Sun, JELL-O, Kool-Aid, Lunchables, Maxwell House, Oscar Mayer, Philadelphia, Planters and Velveeta. Kraft’s 22,000 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft is a member of the Standard & Poor’s 500 and the NASDAQ-100 indices. For more information about Kraft, visit www.kraftfoodsgroup.com and www.facebook.com/kraft. For delicious recipes, tips and information on Kraft products, visit www.kraftrecipes.com.
ABOUT KRAFT FOODSERVICE
Kraft Foodservice is a division of Kraft Foods Group, Inc. (NASDAQ: KRFT), one of North America’s largest consumer packaged food and beverage company. Kraft Foodservice provides a diverse portfolio of brands, marketing and sales expertise and resources to the U.S. foodservice industry. Visit www.Kraftfoodservice.com for more information.
[1][1] Technomic, Beverage Consumer Trend Report, 2014
[2][2] Kraft Internal Survey, December 2014
[3][3] Technomic, Consumer Update Q2 2014: Restaurants
