Lavazza and Rifle Paper Co. partnered in 2023 to bring something more special than just a cup of great coffee. An omni-channel launch across retail, ecommerce, foodservice, and OCS (in FLAVIA’s Freshpack), Lavazza Holiday Blend featured Rifle Paper Co. Co-founder and CCO Anna Bond’s hand-painted illustrations including a city holiday scene and the colors of the Italian flag. The collaboration combined the festive holiday spirit of Rifle Paper Co. with Lavazza’s expert craftsmanship and premium coffee to bring a special coffee blend with notes of toasted almond and warm spice to sip in the holiday season.