Café Bustelo announces new iced coffee line
Source The J. M. Smucker Co.
Café Bustelo Espresso Style Iced Coffee Beverages — the brand's first-ever multi-serve product to be enjoyed cold — deliver the "cold side of bold."
"In recent years, we've started to see many of our coffee customers, both young and old, reach more and more for iced coffee — but they still want that iconic flavor of Café Bustelo's espresso-style roasts that they love," said Eduardo S. Merino, senior brand manager of Café Bustelo. "This new product intentionally combines our nearly century-long mastery of coffee with a cold and refreshing taste for an iced coffee that is brand-new, but somehow feels completely familiar to our Café Bustelo family. ¡Salud!"
The new espresso-style iced coffee collection includes unsweetened, sweetened and vanilla varieties. The unsweetened version can be enjoyed as-is or served over ice with added milk or sugar. For consumers wanting less hands-on prep, the sweetened iced coffee infuses the flavor of Café Bustelo with real sugar. The vanilla flavor — a blend of vanilla and cherry to complement the dark roast coffee — is offered exclusively at Target.
The iced coffee lineup is packaged in 40-ounce bottles. The ready-to-drink iced coffees are now available at Target and will be available at Walmart and Kroger with future restocks.
