Honest Tea Puts Twist On Annual National Honesty Index Pop Ups

BETHESDA, Md.--(BUSINESS WIRE)--Honest Tea, Inc., the maker of the nation's top-selling organic bottled teas and organic kids’ juice drinks, is encouraging Americans to take their first step to living a little more honestly by sharing their #RefreshinglyHonest moments on social media or at pop-up locations across the country. 

The #RefreshinglyHonest Project is a fresh take on the brand’s annual National Honesty Index and invites people to celebrate the moments when we offer a break from the seemingly perfect world we live in to share our truth in exchange for the “a-ha” moment when we realize everyone else is “just like us” – perfectly imperfect. 

Now through August 3rd, Americans can participate in the #RefreshinglyHonest Project in one of two ways: 

1)   Find Honest at one of its pop-ups happening in 15 cities across the U.S. 
2)   Share a #RefreshinglyHonest moment on Instagram or Twitter using the hashtag 

Participants visiting Honest Tea’s pop-ups will have a chance to submit a #RefreshinglyHonest moment as currency in exchange for a bottle of Honest Tea. For each moment submitted at the pop-ups or on social media, Honest Tea will donate $1 to VisionSpring, an organization which provides vision screenings and eye glasses to underserved communities worldwide. Information will be collected at each location, including what Americans divulge when offered the chance to be honest. 

“At Honest Tea, we believe in celebrating honesty both in the ingredients we put into our bottles and how we live our everyday lives,” said Ami Mathur, General Manager & Head of Marketing at Honest. “We’ve taken this message to the next level this year through the #RefreshinglyHonest Project to further encourage people to take this journey with us.” 

VisionSpring and Honest Tea have partnered since 2014 to bring vision screenings and eye glasses to Honest Tea’s sourcing communities in Assam, India. Since its inception, this partnership has resulted in over 9000 vision screenings, with eyeglasses distributed to all who required them. For many, these screenings were the first ever received, and the glasses distributed as a result of the screenings have a profound impact on the daily lives of the tea workers and their earning potential. Visit https://www.honesttea.com/refreshinglyhonest/ to learn more about the partnership. 

#RefreshinglyHonest Project Pop-Up Stops 

Renegade Craft Fair 
1245 N Sprint St 
Los Angeles, California, 90012 
7/8/17 – COMPLETED! 

Week of 7/10 

Opry Mills 
433 Opry Mills Dr 
Nashville, TN 37214 
7/12/17, 9am – 7pm 

World of Coca-Cola 
121 Baker St NW 
Atlanta, GA 30313 
7/14/17, 10am – 6pm 

Wanderlust 108 
1599 8th Ave 
Denver, CO 
7/15/17, 7:30am – 3:30pm 

ArtBeat Somerville 
1 Davis Square 
Somerville, MA 02144 
7/15/17, 11am – 6pm 

Union Market 
1309 5th St NE 
Washington, D.C. 20002 
7/15/2017, 10am - 5pm 

Sawgrass Mills 
12801 W Sunrise Blvd. 
Sunrise, FL 33323 
7/16/2017, 9am – 7pm 

Week of 7/17 

San Diego Comic Con 
Fashion Valley Mall 
7007 Friars Rd 
San Diego, CA 92108 
7/22/17, 11am - 7pm 

The Domain 
11410 Century Oaks Terrace 
Austin, TX 78758 
7/22/17, 9am – 7pm 

Spruce Street Harbor Park 
121 N. Columbus Blvd 
Philadelphia, PA 19106 
7/22/17, 11am – 8pm 

Week of 7/24 

Westlake Center 
400 Pine St. 
Seattle, WA 98101 
7/29/2017, 11am – 7pm 

Wicker Park/Wicker Park Fest 
Milwaukee Ave from North Ave to Paulina St 
Chicago, IL 60647 
7/29/2017, 12pm – 8pm 

Week of 7/28 

Summer in The Square 
Union Square Park 
New York, NY 10003 
8/3/17, 8am – 6pm 

Visit https://www.honesttea.com/refreshinglyhonest/ to learn more about the campaign, and to see updated details about locations and timing for the remaining cities below. 

Barnes & Noble Book Store - Bethesda Row 
4801 Bethesda Ave 
Bethesda, MD 20814 
Date TBD 

Location TBD 
Minneapolis, MN 
7/22/17 

About Honest® Tea 

Honest Tea, Inc. seeks to create and promote great-tasting, organic beverages and extend economic opportunities to communities in need. Founded in 1998 in Bethesda, MD, Honest Tea is the nation’s top-selling organic bottled tea company specializing in beverages that are Just a Tad Sweet®. Honest Tea’s product lines include: Honest® ready-to-drink bottled teas, Honest Kids® organic juice drinks, and Honest Sport®, a line of organic sports drinks. All beverages are USDA Organic and all tea leaves and cane sugar are Fair Trade Certified™. Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence and a Montgomery County, MD Certified Green Business. In 2011, The Coca-Cola Company fully acquired Honest Tea, and there are passionate teams in both Bethesda, MD and Atlanta, GA--as well as across the country & around the world--working together to grow the brand. 

Editor's Insight: Is an Honest Tea pop up event coming to your city, because It's a great opportunity to promote the product in vending machines and micro markets. Even if it's not coming to your city, the media will be covering the event nationally and could lead to some nice piggy-back promotions.