Peet’s Coffee Pledges $250,000 To Advance Coffee Research At The University Of California, Davis

DAVIS, California—September 7, 2016—Peet’s Coffee® today announced its pledge of $250,000 to the University of California, Davis to fund the Peet’s Coffee Pilot Roastery, which will be located in a first-of-its-kind Coffee Center at UC Davis. The pioneering center and pilot roastery will be devoted to post-harvest coffee research and engineering, an underrepresented field, and aims to be the leader in coffee science.  

“With this gift, we are firmly following in Alfred Peet’s footsteps and maintaining his belief in mentorship,” said Doug Welsh, vice president for Coffee, Peet’s Coffee. “By joining forces with UC Davis on the innovative Coffee Center and Peet’s Coffee Pilot Roastery, Peet’s and other partners will foster the next generation of coffee experts, encouraging unique research paths and roasting approaches that will have market-ready application and industry-wide influence.”  

Peet’s Coffee and UC Davis Launch New Era of Coffee Research  

As the vanguard of the craft coffee movement, Peet’s has put Coffee First™ for 50 years by sourcing the world’s best beans, hand-roasting them in small batches, and creating distinct handcrafted beverages.  

Supporting UC Davis in establishing the Coffee Center and Peet’s Coffee Pilot Roastery is in keeping with the legacy of the original craft coffee company. The founding gift will enable UC Davis to establish the roastery — an important element within this innovative academic center.  

“The Coffee Center will generate unparalleled teaching, research and collaborative opportunities for our students, scientists and engineers, as well as for industry partners and visitors from around the world,” said Jennifer Sinclair Curtis, dean of the College of Engineering. “We are proud that Peet’s Coffee is one of our founding partners in this bold initiative. We fully expect the Center will do for coffee what the renowned UC Davis wine and brewing programs have accomplished on behalf of those industries.”  

UC Davis Coffee Curriculum: Today and Tomorrow  

Bill Ristenpart, professor of chemical engineering at UC Davis, will direct the Coffee Center and Peet’s Coffee Pilot Roastery, sharing duties with two colleagues — Tonya Kuhl, professor of chemical engineering, and JeanXavier Guinard, professor and sensory scientist in the department of food science and technology.  

The Coffee Center builds upon “Design of Coffee,” a popular course developed by Ristenpart and Kuhl in 2012 to better engage a diverse population of students and stoke excitement around coffee and engineering. The undergraduate class, now offered every quarter, enrolled more than 1,500 students during the 2015-16 academic school year. “Design of Coffee” was also voted the best course on campus in 2015 and has the highest enrollment of any elective course offered at UC Davis.  

“We are extremely grateful to Peet’s Coffee for the company’s vision in supporting the Pilot Roastery,” said Ristenpart. “UC Davis already has tremendous expertise in a variety of disciplines that pertain to coffee, and now the Peet’s Coffee Pilot Roastery will provide a physical infrastructure to help focus that expertise on cutting-edge coffee science and education.” 

As the Coffee Center will be the first multidisciplinary university research center in the nation and the world devoted to post-harvest studies of coffee, UC Davis expects to host large numbers of both undergraduate and graduate students eager learn more about the art and science of coffee. The Coffee Center will also collaborate closely with the Specialty Coffee Association of America to support graduate research fellowships and to offer technical short courses aimed at people in the coffee industry.  

In addition to offering opportunities for privately funded company research, public research released by the UC Davis Coffee Center will range from the microbiology of green coffee fermentation, to the chemistry of roasting and brewing, to sensory and consumer science. The center is the first step in establishing a Global Coffee Institute at UC Davis.  

“This is an invitation to the entire coffee industry,” said Doug Welsh. “It is about opening the door, but also about setting the bar for all of us to learn more together and advance the industry. Given how fundamental it is to our lives, we should invest in an understanding of coffee as profound as our enjoyment. ”  

Groundbreaking Coffee Center and Peet’s Coffee Pilot Roastery  

The founding gift from Peet’s Coffee will enable UC Davis to help renovate a 6,000-square-foot building for the new Coffee Center. The one-story Center will be located on the north side of the UC Davis Arboretum, in close proximity to the campus winery, pilot brewery and food-processing facilities at the Robert Mondavi Institute for Wine and Food Science.  

When fully equipped, the Institute will include the Peet’s Coffee Pilot Roastery, an experimental green-coffee storage facility, a sensory analysis laboratory, advanced analytical labs, as well as meeting and office space.  

To learn more about the UC Davis Coffee Center and Peet’s Coffee Pilot Roastery, please visit http://coffeecenter.ucdavis.edu/.  

About Peet’s Coffee 

Peet's Coffee® is a U.S. specialty coffee company founded by Alfred Peet in 1966 in Berkeley, California. Mr. Peet grew up in the coffee trade and moved to America from Holland after World War II. His coffee style was unlike anything Americans had ever tasted before — small batches, fresh beans and a superior quality roast that is rich and complex. Mr. Peet's influence on the artisan coffee movement inspired a new generation of coffee entrepreneurs, including the founders of Starbucks. Today, Peet’s upholds its commitment to delivering a premium product by continuing to source the world’s best beans, hand-roast in small batches, and craft every beverage by hand. Peet’s asserts a strict standard of freshness to ensure optimum flavor, including a unique direct store delivery network serving over 14,000 grocery stores to personally vet the freshness date on every bag. Peet's is dedicated to growing its business through its retail, grocery and e-commerce channels while maintaining the superior quality of its coffee. Peet’s is also proud of its status as the first LEED® Gold certified roastery in the United States.