The In The Raw® family of sweeteners introduces In The Raw® soft drinks. Perfectly sweetened with Fair Trade Certified™ Sugar In The Raw® and zero-calorie stevia, the beverages contain half the amount of sugar as leading full-calorie brands and only 70 calories per 12 ounce bottle. The initial launch includes three varieties: In The Raw™ Tea with Natural Lemon Flavor, In The Raw™ Lemonade and In The Raw® Cola. These small batch drinks contain no artificial sweeteners or preservatives.