Tapping into the trend of personalized beverage concoctions, where consumers shape the final flavor of well-known beverages by adding unexpected twists to their favorite beverages, Pepsi has launched limited-time pop-ups in New York in the latest leg of its Drips tour.
Drips offers Pepsi fans “a premium experience” with unique recipes crafted by expert mixologists. Iconic products like Pepsi, Mtn Dew, Rockstar and Lipton Iced Tea are enhanced with fruit syrups, creams, popping boba, fruits and berries, among other mix-ins.
The Drips by Pepsi truck will be in Domino Park at the Williamsburg waterfront in Brooklyn on weekends through September 29. The mixologists will offer:
- Pepsi Forever S'mores, which includes Pepsi, coconut and lime finished with smores over whipped cream
- Starry Berry Basil, which includes Starry, strawberry and basil finished with diced strawberries, lime wheel and basil seeds
- Starry Dragonfruit Blast, which includes Starry and watermelon garnished with dragonfruit
- Dew Chill Dill, which includes Mtn Dew, cucumber and basil garnished with dill pickle spear
- Dew Spicy Splash, which includes Mtn Dew, lime, chamoy and Tajin garnished with a gummy worm
- Lipton Mango Horchata, which includes Lipton Lemon iced tea with mango, coconut horchata over strawberry boba, finished with cold foam
- Tropicana Cotton Candy Lemonade, which includes Tropicana Lemonade over candy boba, finished with floating cotton candy
- Rockstar Pineapple Upside Down Cake, which includes Rockstar Focus with orange, pineapple, and grenadine finished with whipped cream and a colorful orange wheel
"Consumers, especially Gen Z, are increasingly looking for crafted beverages that provide new flavors, combinations and colors. They're unafraid to experiment, often with our products at the center. Drips by Pepsi is designed to better understand these trends and build PepsiCo's capabilities in this space so that we can better meet the needs of consumers and our customers. We're continuing to deepen our insights and build our capability at PepsiCo so we can continue to lead the way in beverage innovation," said Scott Finlow, chief marketing officer, PepsiCo Away From Home.
Drips by Pepsi draws on previous company research, innovation and recipe development to deliver new flavors to consumers, said PepsiCo's corporate executive research chef for global beverages. “By leveraging the breadth of the PepsiCo beverage portfolio across sodas, teas, energy drinks and more, there's no limit to the enticing combinations we can create for fans," says Chef Kyle Shadix, CRC, MS, RD.
