Tropicana teams with Ciara Miller to debut summer-inspired Refreshers
To remind everyone that summer isn't over, Tropicana teamed up with Ciara Miller of Summer House to launch Tropicana Refreshers, the brand's refreshed line of juice drinks made with fruit juice and without artificial sweeteners.
"Clearly, summer is my go-to season, and as you may have seen on TV, Tropicana is my go-to OJ," says Ciara Miller. "So, I jumped at the chance to partner with them to remind people that summer isn't over and to savor the last sips with Tropicana Refreshers."
From September 4 through September 16, summer enthusiasts can head to @Tropicana_Juices on Instagram and tag someone they want to savor summer with for a chance to win a trip to Ciara's favorite vacation destination, the Hamptons.
"We're so excited to team up with Ciara to reintroduce our Tropicana juice drinks lineup to consumers who we know are craving delicious afternoon refreshments," says James Spalding, vice president and general manager of Tropicana at Tropicana Brands Group. "Tropicana exists to deliver joy, and reminding people to savor summer the same way we know they will our Refreshers is the perfect way of bringing that to life."
Tropicana and Ciara Miller have also created cocktail and mocktail recipes with Tropicana Refreshers. The Golden Hour is a rum-based cocktail with Tropicana Refreshers Pineapple Mango, tropical notes of coconut water, and fresh lime juice and mint. A Punch Above marries Tropicana Refreshers Fruit Punch with sparkling water, lemon, orange and cherries.
