Baja Blast is turning 20 years old, and to commemorate the milestone, Taco Bell is giving fans more Baja Blast, more often, and in new ways. Mtn Dew Baja Blast gelato makes a nationwide debut on September 3rd, exclusively for members of Taco Bell Rewards. Fans can stay tuned for Mtn Dew Baja Blast pie, coming later this year.
Taco Bell and Mtn Dew have teamed up to offer fan perks and a special Mtn Dew Baja Blast-inspired Tuesday Drop to celebrate the 20th Bajaversary. Here's how to celebrate:
- Stanley X Bajaversary Tumbler Tuesday Drop. Via the Taco Bell app and its Tuesday Drops page, reward club members can win a limited-edition Stanley x Bajaversary tumbler. The first 20 users to redeem one of the limited-edition tumblers on the day of the drop — scheduled for August 13 at 2 p.m. PST — will be able to quench their thirst with a free one-year supply of Mtn Dew Baja Blast.
- Mtn Dew Baja Blast gelato. Developed by PepsiCo Foodservice in partnership with Taco Bell, the gelato will debut nationally for a limited time and is available to reward club members via the Taco Bell app beginning September 3. The creamy treat is infused with the Mtn Dew Baja Blast tropical lime flavor.
- $1 Happier Hour. Taco Bell fans can get a $1 medium-sized Mtn Dew Baja Blast fountain drink or regular-sized Baja Blast Freeze every day from 2 to 5 p.m., for a limited time.
"For two decades, Mtn Dew Baja Blast has been the drink that loyal fans just can't get enough of. We're extremely proud of the synonymous, iconic duo Taco Bell and Baja Blast have become," said Taylor Montgomery, chief marketing officer at Taco Bell. "We're celebrating this incredible milestone just as much as our die-hard Baja fans and can't wait to share even more epic experiences, innovations, and rewards as we continue to fuel our fans' love for Baja Blast."
