The United States is positioned to see a significant expansion in the coconut water market, with a projected CAGR growth of 18.10% from 2023 to 2029, according to ResearchandMarkets.com.
Consumers increasingly prefer beverages that offer “clean and ethical labeling,” says the company, an insight that emphasizes the importance of transparency in product contents and production methods. Industry leaders like Harmless Harvest and Amy & Brian Naturals are leading the pack, says ResearchandMarkets.com, with organic, sustainably sourced coconut water.
Sparkling coconut water also is finding a niche for those consumers seeking an effervescent alternative to still coconut water. Companies are launching carbonated options with diverse flavors, tapping into the consumer appetite for vibrant and novel drink experiences.
The upward trajectory of the market is heavily influenced by a substantial increase in the number of health-conscious individuals. Coconut water is increasingly being sought after for its electrolytes, vitamins, and minerals. With strategic marketing efforts, brands like Vita Coco and Harmless Harvest promote the health benefits of coconut water, positioning their products as not just beverages but as healthy lifestyle choices.
