PepsiCo To Launch New Line Of Fountain Sodas

PepsiCo will be introducing a new line of fountain sodas called Stubborn Sodas. Mirroring the idea of craft beers, the sodas will come in a range of eight flavors including orange hibiscus and pineapple cream and can be dispensed by a lever that looks like a draft beer tap, reports The Wall Street Journal. PepsiCo will continue to supply machines carrying its traditional brands such as Pepsi and Mountain Dew.

The move comes as the beverage industry tries to halt sliding U.S. soda volumes and as restaurants respond to growing consumer demand for ‘healthier’ foods, the source reports.