PURCHASE, N.Y., May 18, 2015 /PRNewswire/ -- Today, AMP Energy® unveiled four new flavors that bring you the energy you need and the flavors you crave, offering unique flavors that can't be found anywhere else in the energy category. New flavors AMP Energy Strawberry Limeade, AMP Energy Passion Fruit, AMP Energy Blueberry White Grape ZERO and AMP Energy Watermelon ZERO have joined favorites AMP Energy Original and AMP Energy Cherry Blast in retailers nationwide, offering fans the best flavor experience in energy.
Eyeing consumer research, AMP Energy realized the need to pack its cans with a variety of unique and great-tasting flavors. According to a recent Evaluative Criteria Energy A&U Study, 71 percent of Energy Drinkers believe having better taste is more important than providing more energy. Consumers also saw a lack of unique and exotic fruit flavors in the category, and with that, AMP Energy set itself apart from the rest by providing energy in a variety of distinctive and enjoyable flavors.
"We knew energy drink fans were craving some serious flavor innovation in the category," said Greg Lyons, vice president of marketing, AMP Energy. "So we made flavor our number one priority when rolling out these four delicious new AMP Energy products."
But new flavor cues aren't just something you can taste – they're also something you can see. The packaging for AMP Energy has been updated to highlight the brand's exciting new flavors – vibrant colors and images of the unexpected fruit flavors found within differentiate AMP Energy from the category and make it clear that great taste can be expected inside the can.
AMP Energy is the perfect blend of unique flavors, caffeine, B-Vitamins and other ingredients for a great-tasting, refreshing energy drink. Fans can try the new flavors at retailers nationally and check out the redesigned packaging on www.ampenergy.com. Join the conversation at @ampenergy #FlavorsYouCrave.
About AMP Energy
At AMP Energy, we believe that energy drinks should taste great. They should energize your taste buds as well as your body. For us, flavor isn't an afterthought. It's just as important as the energy itself. AMP Energy – the Energy You Need, Flavors You Crave. For more information, check out www.ampenergy.com, www.facebook.com/AMP or follow on twitter at www.twitter.com/ampenergy.
About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.
