Juice And Drink Sales Start To Rebound

Nielsen data for U.S. food stores for the 52 weeks ended June 11, 2011, dollar sales of total juices and drinks rose 2.1 percent to $10.71 billion, on a 1.3 percent equivalized unit volume (EUV) gain, according to The Food Marketing Institute. Although this performance contrasts with a cycle of dollar sales declines during the two previous years, by 2.6 percent and 2.1 percent, the category is still below the $11.00 billion it posted in the 2008 period. For the full story, click here.