WEBINAR

Fighting shrinkage – loss prevention strategies – from micro markets to vending

Discover how micro market and vending operators are tackling the hidden profit killer of shrinkage with cutting-edge technology, smart inventory strategies, and practical theft prevention tips.
October 07, 2025
7:00 PM UTC
1 hour

This webinar was originally held on October 7, 2025 and is now available for on demand viewing.

Duration: 1 hour 

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Summary

What is Shrinkage? 
According to Shopify, “Shrinkage is an accounting term used to describe when a store has fewer items in stock than in its recorded book inventory. Factors contributing to shrinkage include employee theft, shoplifting, administrative errors, vendor fraud, product damage, and more. Shrinkage has a direct correlation with profit: the higher your shrinkage, the lower your profits.”  Micro market and vending operators know all about shrinkage. 

A big micro market problem?
According to the most recent Automatic Merchandiser’s Micro Market and Vending State of the Industry Report, most operators are estimating that their micro market shrink rate is in the 4% to 6% range. While that range seems to be a popular choice, many admit that the numbers can get “out of control” at times, and without exhaustive inventory efforts, the exact extent of losses is hard to determine. 

Technology comes to the rescue.
Technology provides some help for micro market and vending operators, from kiosks with anti-theft features, to sophisticated AI driven camera systems, to VMS systems that help keep a close eye on inventory levels, to advanced locking systems, operators are better positioned than ever to work with their customers to make theft a minimal issue in the their traditional workplace accounts. 

A big vending problem?
Vending machines are locked, but operators and lock companies report that they are always engaged in a “cat and mouse game” with thieves, often assisted by online videos on how to break into vending equipment.  

Key topics from the webinar include:

  • The extent of the shrinkage problem. 
  • Unique challenges of micro markets and how to overcome them. 
  • How operators are dealing with shrinkage. 
  • Is taking inventory enough when it comes to micro market shrinkage control? 
  • How to communicate with clients about shrinkage issues. 
  • AI driven solutions – beating shrink with anti-theft systems. 
  • How operators can get clients to work with them on theft mitigation. 
  • What vending operators are doing to combat theft. 
  • Practical steps to prevent vending theft. 
  • Best practices for hotel micro market locations.

Speakers

Mark Kronenberg

Mark Kronenberg

Founder

ProWatch Solutions

Mark Kronenberg has convenience services in his DNA. He joined the vending industry when he launched a vending software company in the 1980s. Today, he is at the helm of ProWatch Solutions, specializing in advanced security and monitoring technologies tailored for unattended retail environments, including micro markets and vending locations. The company helps operators protect assets, ensure compliance and maintain visibility across multiple sites with integrated camera, access and reporting technologies.
Alec Lehr

Alec Lehr

Vice President of Growth and Strategy

Maple City Dispensing

I started in the vending industry in high school in 2015. I would come in before school and help unload delivery trucks and even ran my own route for a summer before going off to college. At Indiana University I was accepted into the Kelley School of Business where I studied finance and entrepreneurship/corporate innovation. Upon completing undergrad, I received my Masters in Finance from the Kelley School of Business. After graduating I joined a real estate company as an underwriter. After this I rejoined Maple City Dispensing in 2023 to focus on expanding micro markets. In March of 2025 I started overseeing all growth initiatives as the Vice President of Growth and Strategy.
Shane Swanson

Shane Swanson

Sales and Customer Service Manager

Coley Canteen

Shane Swanson, Sales and Customer Service Manager at Coley Canteen, has more than 10 years of industry experience. Upon graduating from Ferris State University in 2012 with a bachelor’s in business management, Shane went to work for his father, Mitch Swanson, and business partner, Randy Coley, at Coley Canteen Food Services. Shane can best be described as a motivated team-oriented individual who loves to think outside the box and develop new ideas and creative solutions. His interests include technological advancement, business acquisitions, account management and micro market analysis. Shane values creating and maintaining long lasting relationships with his accounts and industry peers. Working for a family business has provided Shane with the opportunity to wear many hats, allowing him to focus and best serve his fellow employees and customers.
Sandy Schoenthaler

Sandy Schoenthaler

Micro Market & Vending Consultant & Trainer

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Sandy is a respected industry consultant with 40 years of knowledge and experience as a leader in the food service, vending, micro market and office coffee industry. Her knowledge of operations, finance, sales, marketing and merchandising allows her to collaborate with companies around the country and internationally – helping operators to enjoy profitable growth.
Moderator: Bob Tullio

Moderator: Bob Tullio

Contributing Editor, Automatic Merchandiser/VendingMarketWatch.com

Tullio B2B

Bob Tullio is a content specialist, speaker, sales trainer, consultant and contributing editor of Automatic Merchandiser/VendingMarketWatch.com. He advises entrepreneurs on how to build a successful business from the ground up and specializes in helping suppliers connect with operators in the convenience services industry – coffee service, vending, micro markets and pantry service specifically. Subscribe to Automatic Merchandiser's new podcast, Vending & OCS Nation, hosted by Tullio and designed to make your business more profitable. For more information on the services that Tullio offers to operators and suppliers, visit www.tulliob2b.com or contact him at [email protected].
Linda Becker

Linda Becker

Editor-in-Chief

Automatic Merchandiser/VendingMarketWatch.com

Linda Becker is editor-in-chief of Automatic Merchandiser and VendingMarketWatch.com. She has more than 20 years of experience in B2B publishing, writing, editing and producing content for magazines, websites, webinars, podcasts, newsletters and eBooks, primarily for manufacturing and process engineering audiences. She has developed and hosted conference programming for several tradeshows and conferences. Since Automatic Merchandiser and VendingMarketWatch.com, she has developed a new appreciation for the convenience services industry and the essential role it plays.

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