July 15, 2025
3:00 PM ET / 2:00 PM CT / 12:00 PM PT / 8:00 PM GMT
Duration: 1 hour
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Summary
This webinar will explore the results of an extensive operator survey covering a 12-month period ending March 31, 2025. As the Vending & Micro Market Industry Report reveals, the industry is far from static – uncontrollable conditions - driven by technology, tariffs, the economy, workplace policies and other factors, have created a very dynamic environment for operators.
One development - The vending and micro market industry has been rocked by the introduction of smart markets. Will smart markets have a significant impact on the convenience services industry? Is there still a place for vending in the future? Will micro markets continue to grow? These are some of the many questions that will be explored as we review the results of the State of the Vending & Micro Market Industry Report from Automatic Merchandiser/VendingMarketWatch.com.
While this Automatic Merchandiser/VendingMarketWatch.com webinar will be looking at some core numbers, the discussion will cover clear trends that are emerging along with important steps that operators are taking to succeed.
Key topics from the webinar include:
- The role of vending moving forward.
- The impact of smart markets.
- How new operators are changing the landscape.
- The importance of sustainable practices.
- Is there a tipping point for pricing?
- Technology that operators are embracing.
- Product trends – from healthy to niche.
- The importance of fresh food.
- How frozen foods create opportunity for operators.
- Indulgence – a fun and growing category.
- How micro markets are changing.
- Customer expectations for unattended retail.
- Trend toward locally sourced products in vending and micro markets.
- Subsidies – increasingly common?
- Customer willingness to cover market shrink and minimum revenue requirements.
- OCS in micro markets – does it work?
- Specialty food merchandisers in micro markets – successful?
- Competing with outside sources for breakfast, lunch and take-home sales.
- Alternative locations – going beyond the workplace.
Be sure to join us. See you there!
Speaker
Orrin Huebner
Consultant
Orrin Huebner is a highly respected consultant in the Convenience Services industry, bringing decades of experience as an owner-operator and industry leader. As an intermediary for mergers and acquisitions, he helps businesses navigate growth, transitions, and strategic opportunities.
Having managed and served in every role in pantry and refreshment services—from independent ownership to overseeing $45 million in revenue for a major corporation—Orrin has built companies from the ground up, improved profitability, and mentored the next generation of industry leaders. His success comes from developing proven strategies, adapting to market changes, and uncovering profitable opportunities.
“If you're looking to grow, sell, or optimize your business, I can help you achieve results. Let’s work together,” said Huebner.
Tony Danna
Vice President of Small Business and GM of Cantaloupe Go Markets
Cantaloupe Inc.
Tony Danna is the Vice President of Small Business and GM of Cantaloupe Go Markets. Prior to Cantaloupe, he started at Three Square Market in 2016 and spent five years building the business in the UK and Europe. He was promoted to President in January 2022, and led Three Square Market through its acquisition by Cantaloupe in December of 2022.
Natali Pupovac-Peters
Head of Global Operations
Naturals2Go
Since joining Naturals2Go in 2023, Natali has made her mark by rapidly scaling teams, optimizing internal processes, and boosting operational results. She brings decades of entrepreneurship and franchise experience to leading the team who ensures operators find success through Naturals2Go's proven program, ensuring operators are exceptionally well guided and supported to launch their new businesses. As a member of Naturals2Go executive team, she works alongside the leadership team to help innovate and ensure operators can leverage vending as a gateway to accessing the $40billion convenience services industry.
Matthew Rainey
Owner
Surpass Refreshments
As the owner of Surpass Refreshments, I have been leading a successful business since March 2015. My company provides innovative vending solutions to various clients, ensuring their needs are met with quality products and services. I am passionate about creating value for my customers and continuously improving our offerings to stay ahead in the competitive market. With my entrepreneurial spirit and dedication, I aim to grow my business and expand its reach in the future.
Jeff Criswell
Business Growth Consultant & Vending/ Micro Market Operator
Naturals2Go
Jeff first attended new operator training in November 2019. By early 2020, Naturals2Go’s locating team placed his six MVP-10CP machines and one satellite machine then taught him how to find the best locations for future machines. Now, he manages dozens of machines and a micro-market! Jeff left the corporate world in November of 2021 to focus on his vending business full-time and then was invited to join Naturals2Go to help other operators launch and scale their businesses.
Dave Robertson
Naturals2Go Operator Trainer
Vending/Micro Market Owner
Dave transitioned from a 34‑year pastoral career into vending in January 2020 and now provides his expertise and skill at Naturals2Go regular new operator 2-day training sessions. He's grown his Super Dave’s Snack Emporium to 130 machines and recently added micro markets to his empire. Known for blending his ministry background with business, Dave emphasizes community impact, scholarship initiatives, and consistent system improvements, as well as his real first-hand experience of operations to the Naturals2Go community.
Contributing Editor, Automatic Merchandiser/VendingMarketWatch.com
Bob Tullio is a content specialist, speaker, sales trainer, consultant and contributing editor of Automatic Merchandiser/VendingMarketWatch.com. He advises entrepreneurs on how to build a successful business from the ground up and specializes in helping suppliers connect with operators in the convenience services industry – coffee service, vending, micro markets and pantry service specifically.
Subscribe to Automatic Merchandiser's new podcast, Vending & OCS Nation, hosted by Tullio and designed to make your business more profitable.
For more information on the services that Tullio offers to operators and suppliers, visit www.tulliob2b.com or contact him at [email protected].
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