Now consumers can satisfy their love of chocolate bars with the M&M’S® Brand Candies they’ve grown up with. Introducing the M&M’S® Chocolate Bar, made with the best quality, creamy, smooth milk chocolate and the colorful candy fun of the M&M’S® Brand.
Consumers gave the product a thumbs up during new product development. M&M’S® Chocolate Bar earned 70 percent purchase interest and ranked top in performance across all other measures, including uniqueness and trial.
